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	<title>Dukas PR Blog</title>
	<link>http://blog.dukaspr.com</link>
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		<title>Bloomberg, Banter, and Beer</title>
		<description>Pitching reporters can be challenging. However, when you’re calling a friend who happens to be a reporter at a top media outlet to discuss a client, the media-public relations dynamic is completely changed. But having friends in high places (i.e., newspapers, TV and wire services) doesn’t just happen overnight. It ...</description>
		<link>http://blog.dukaspr.com/?p=62</link>
			</item>
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		<title>Hedge Funds Get Smart!</title>
		<description>Glad to see this story that appears on Politico.

It discusses PR and the hedge fund industry.

My take-away is hedge funds that are more visible with investors are doing themselves a big service.

If approached correctly — with strategic forethought and the approval of legal counsel — public relations can be a ...</description>
		<link>http://blog.dukaspr.com/?p=54</link>
			</item>
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		<title>Dukas PR Goes on a Safari</title>
		<description>There is a scene at the end of The Lion King, where His Majesty holds his new baby above the valley of Pride Rock’s precipice, and proudly presents his successor to the rest of the animal kingdom. If an exchange-traded fund (ETF) were tangible, cub-sized, and not afraid of heights, ...</description>
		<link>http://blog.dukaspr.com/?p=49</link>
			</item>
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		<title>Wake Up Job Seekers:  Tips for Landing a Job in PR or Anywhere</title>
		<description> I have read far too many articles recently about how the unemployed are coping with the ongoing rejection they get from would-be employers. In fact, the New York Times just ran three articles over the weekend that profiled the unemployed. The basic premise of these articles is that the ...</description>
		<link>http://blog.dukaspr.com/?p=43</link>
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		<title>Obama, Beer, and Mixed-up Media Messaging</title>
		<description>President Obama is certainly going to get more than a taste of Budweiser this afternoon. As a matter of fact, I think he and his advisors are getting a bad taste of how misjudgments in the communication process quickly allow a recession weary media to drink in an episode that ...</description>
		<link>http://blog.dukaspr.com/?p=28</link>
			</item>
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		<title>Proactive Media or Reactive Media….Now that’s a Stupid Question!</title>
		<description>If one of the world’s finest orators and PR savvy individuals, who is supported by a stellar media team, can turn his audience away from his message overnight, how can an average CEO, or senior manager avoid the same pitfall?

In choosing to comment forcibly on a local racially-charged incident in ...</description>
		<link>http://blog.dukaspr.com/?p=26</link>
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		<title>Chasing the Story (Not the Ambulance)</title>
		<description>Am I no better than a third-rate ambulance chaser?  That question crossed my mind as I began to think about Michael Jackson's death and which of our clients would be available to comment to media on the Jackson story.

After Jackson's death was announced, I-like so many across the globe-felt a ...</description>
		<link>http://blog.dukaspr.com/?p=17</link>
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		<title>Worlds Colliding</title>
		<description>Something extraordinary has certainly occurred in the world of media and communications.

User-generated content technologies such as Twitter, mobile video and YouTube took the lead in reporting on the civil unrest in Iran, while CNN and the New York Times were forced to rely on this content for their reporting on ...</description>
		<link>http://blog.dukaspr.com/?p=13</link>
			</item>
	<item>
		<title>Ethics vs. Efficacy</title>
		<description>Now that the SEC has finally chimed in on the "to disclose or not to disclose" medical melodrama faced by Apple's board regarding Steve Jobs' liver transplant, we'll all feel much better.

Perhaps not as well as Mr. Jobs does presently-and certainly not as well as Apples' shareholders who held the ...</description>
		<link>http://blog.dukaspr.com/?p=5</link>
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